Licensing

CAP’S LICENSING PROGRAM

Brand Licensing is part of every company’s marketing. The licensing program of Clube Atlético Paranaense was developed aiming to ensure the brand’s integrity.

The license is a contract through which Atlético grants another company the rights to exploit their brand on certain product.

The system brings meaningful results to all the involved parts. Atlético wins by strengthening their brand with good distribution and quality products; the licensed companies win by associating their competence with a winning brand; and the customers win, by having the guarantee of buying legitimate Rubro-Negro products.

ACKNOWLEDGED BRAND

In the Atlético’s licensing program, companies can find the value which only the acknowledged brands can convey. Another important fact is the high level of affinity and relationship reached through the emotional appeal which the Atlético’s escutcheon awakens.

Millions of people, in Brazil and abroad, can recognize CAP licensed products immediately. They are fans, eager to show off the brand of their beloved club and other many that love soccer and see Atlético as an example of organized and victorious club.

ADVANTAGES OF LICENSING A PRODUCT WITH THE ATLÉTICO’S BRAND

Lower Investment – Your company can take advantage of the Atlético’s brand’s position and power to gain space in the market without the need to invest in your own brand.

Prompt Visibility – Your products will be immediately consumed, without having to wait for a brand to reach a good position in the market. It allows reaching sales volume and performance in much less time.

Consolidated Market – The Atlético’s brand is widely known, has a long market path and great potential in several product segments.

Legality and Social Responsibility – To manufacture licensed products is guarantee of working accordingly to the law and fulfilling part of the social mission of every company.

BENEFITS FOR THE CUSTOMER

By purchasing a product of the Atlético Paranaense brand, besides taking home quality and legitimacy, the fan is also contributing with their club of the heart. Atlético receives royalties for the sales of official Rubro-Negro products.

Furthermore, Atlético’s licensed products are manufactured by companies which are committed to legality, to their employees and to their products’ consumers. Buying licensed merchandise is also a contribution to social responsibility, fair trade and to the country’s sustainable development.

The fan that uses an official Atlético branded product also enhances their identity with the club. The resources generated by this market help ensuring Furacão’s financial support.

For all these reasons, make sure to always look for Atlético’s licensed products. And don’t forget: Piracy is a crime. Inform against the violators every time you see someone offering any pirate merchandise with the Rubro-Negro’s brand.

LEARN THE PROCEDURES FOR LICENSING A PRODUCT WITH THE CAP’S BRAND

Find the CAP products in the official stores and main points of the segment.

Information: licenciamento@atleticopr.com.br


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